Kiton Launches Summer at Pitti Uomo with Exclusive KNT x Sacs Boat Shoes

FLORENCE –

Pitti Uomo
‘s central courtyard, Cortile della Ghiaia, where the peacocks usually pose for street-style photographers, is bound to provide an unexpectedly new photo op at this season’s trade show, courtesy of
Kiton
.

The Neapolitan sartorial brand has orchestrated a range of activations for summer, making a lifestyle push that is all about celebrating the flair and vibe of Italian summers spent at sea.

The first one is being teased at the fairground.

Through its KNT, or
Kiton
New Texture, a line geared at exploring the intersection of fashion, sports, life in the outdoors and performance, the brand is unveiling its first partnership in the nautical world with Italian shipyard firm Sacs on a bespoke Maxi-Rib vessel.

Entirely customized with Kiton KNT’s furniture and upholstery, the boat, a Strider 13, touted for its combination of speed and comfort, was developed by marquee yacht designer Christian Grande.

Featuring nods to some of the fashion brand’s distinctive elements such as the tailoring selvage, echoed in the trim running along the boat’s tubular frame, and the Red Dot motif, the boat is decked in discreet tones of sandy beige and white.

“In an era when excellence is no longer confined to the product alone, we felt the need to broaden our presence beyond the wardrobe. It’s about crafting spaces and rituals that reflect our idea of beauty,” said Kiton’s chief executive officer Antonio De Matteis, who is also president of Pitti Immagine, the menswear trade fair’s operator.

“This is not a branding exercise, it’s a move consistent with our brand’s ethos. We’re following our client through the natural rhythm of their summer journey, from sea to shore, accompanying them through the spaces they inhabit and in the time they claim for themselves. Our clients value their quality of life and the freedom to choose how to spend each moment,” he said.

Highlighting its recent connection with maritime living, KNT has released the Yacht capsule collection featuring city-inspired coastal attire. This range utilizes light yet advanced fabrics transformed into stylish activewear such as Bermudas, loose-fit pants, zipped pullovers adorned with graphical designs, along with windcheater jackets and anoraks.

Items within this collection will be useful for Kiton clientele on their personal yachts or the KNT x Sacs ship.

Aside from being sold at specific Kiton stores and retailers, the collection will also be accessible at the brand’s newly opened Kiton boutique situated within the upscale shopping destination known as Waterfront, found in Porto Cervo—a prestigious coastal getaway on Sardinia, an Italian island.

The store, set to operate from June 28 until early September, has been crafted with a “vacation home” theme, merging natural and soft tones. It will stock both men’s and women’s apparel lines.

Expanding Kiton’s vision of style, this trio of activations follows the brand’s experimentation with various events last year. They embarked on a journey to showcase their “A Grand Journey” theme, starting with a KNT tennis line released across multiple cities including Rome, Paris, London, and Capri.

Founded by the late Ciro Paone in Arzano, Italy, just outside Naples in 1968, Kiton is now led by the second generation of the family. The brand has an international presence with around 60 flagship stores worldwide.

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