How Increased Tourism in Joplin Is Boosting the Local Economy

JOPLIN, Mo. — Tourism in the Joplin region is experiencing significant growth.

“This is our initial stop, so we’re quite excited about viewing some of the street art,” stated Sararae Womack, a tourist from St. Louis.

One of the numerous attractions related to Route 66 that Sara Jane Womack is exploring during her visit to Joplin.

“We spotted several stunning murals as we arrived. We’re excited to discover all that Joplin has to offer,” stated Womack.

Sararae is merely one among numerous travelers featured in a recent report outlining the effects of tourism on the Joplin metropolitan region.

The figures include over 1.1 million tourists who visited the metropolitan area in the year ending in March. The report also mentions approximately 2,700 jobs linked to expenditures from travelers.

“Positions tied to tourism, including those in hotels, eateries, and tourist spots, along with the resulting $408 million affecting wages, provisions, and various ventures, were highlighted by Patrick Tuttle, Director at Joplin CVB,” he stated.

Joplin’s CVB director points to a five-year comparison, which includes a couple of devastating COVID years.

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“We experienced significant setbacks during the COVID years, but many communities are now rebounding this year, which marks five years since we started recovering two years ago. We bounced back rather swiftly,” stated Tuttle.

He mentions that there are multiple reasons why tourists visit the region; however, he emphasizes that the Mother Road plays a significant role. He particularly highlights how visitors opt to experience this slice of nostalgia.

“Before COVID times, I’d estimate that an international tourist could explore all of Missouri’s Route 66 within about two days. For someone like me, it might take just one day. Nowadays, visitors are spending between three to five days. They’re really slowing down and taking their time,” explained Tuttle.

The data broken down by state reveals that the highest volume of visitors originates from various regions within Missouri and Kansas. Additionally, substantial numbers come from Texas, Iowa, and Wisconsin.

Charlie Weddle is visiting town for a short period. This isn’t his first time here, and he mentions he will return soon.

“It’s truly an excellent place. I absolutely adore being here,” stated Charlie Weddle, Wichita Traveler.

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