Tourism Ireland has officially rolled out an “Ireland Unrushed” campaign aimed at travelers ready to slow down and soak in the lush landscapes and local life of the Emerald Isle. With serene coastal walks, farm-to-table cuisine, and cozy storytelling sessions in traditional pubs, Ireland now stands as
Europe’s
premier destination for slow, mindful tourism.
With summer in full swing, it’s easier than ever to adopt this laid-back approach. Ireland this season offers more than just stunning views; it offers connection.
Why Slow Travel Works in Ireland
“Take your time,” says
Tourism Ireland
and you’ll discover the essence of the location.
From early-morning walks in the Burren to lingering along the Wild Atlantic Way, the island rewards travelers who resist the rush. Instead of cramming in castles and cathedrals, you’re encouraged to stop at a goat-cheese farm in Clare, chat with its owner over warm tea, or enjoy an impromptu folk music session in a small-town pub.
That’s mindful travel exemplified: residing in lesser locations, backing local enterprises, and journeying with awareness at a speed that revitalizes both the physical self and spiritual being.
Tips for an ‘Unrushed’ Irish Summer
Take your time on your trip! This could easily be a once-in-a-lifetime trip, so taking your time to soak it all in is important.
- Cruise the Causeway Coastal Route or loop through the Ring of Kerry, stopping whenever a hidden cove or cliffside view beckons. It’s about quality, not quantity.
- Farmers’ markets in Cork, Galway, and Dublin serve fresh meats, cheeses, and seasonal produce. Pair those bites with a farm-to-table meal or a pint at a local pub—and let the flavors linger.
- Choose country bed-and-breakfasts, eco-lodges, or charming small hotels where the owners welcome you personally, offer you a hot drink, and share their knowledge of secret local treasures. Such accommodations naturally prompt you to relax at a leisurely pace.
- Reserve a spot in either Killarney or Clare, but leave your schedule open-ended. Should you come across a boat tour or a music night, take advantage of it. Sometimes the best experiences happen spontaneously rather than sticking strictly to a planned agenda.
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Tourism Ireland highlights train journeys along Cork, Dublin, and Belfast lines, letting you watch the world drift by while exploring villages and beaches at stops along the way
.
Why It Matters Now
Eighty percent of non-sunny destination travelers aim for more meaningful experiences, with half ready to pay extra for eco-friendly accommodations. In 2024, Ireland’s tourism sector generated €7 billion—marking an increase exceeding 10% compared to the previous year—and experts view slow travel as a potential strategy to lengthen shoulder seasons and reduce crowding.
Ready to Go?
Want to unwind this
summer
Ireland’s lush emerald landscapes, genuine interactions with locals, and more relaxed tempo could be exactly what you need. Reserve that guesthouse, slip on your hiking boots, and journey westward—deep into the wild west—where moments seem to stand still, turning ordinary experiences into remarkable memories.
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