AMMAN — On May 25, as Jordan celebrates its 79th Independence Day, the festivities aren’t just reigniting national pride; they’re also giving a considerable lift to the local economy throughout the country.
Businesses are bracing for a surge in consumer demand across all governorates, spurred by a packed schedule of parades, concerts, and cultural festivities. Retailers, restaurants, and tourism-related enterprises are already seeing an uptick in spending.
People are venturing out to indulge in meals, presents, and handmade local items,” stated Rania Bakir, who owns a chocolate and gift store in Amman. “As it is a public holiday, many establishments are providing specially designed packaging along with Jordanian-produced goods to complement the celebration.
Economist Jameel Manaseer states that national holidays similar to Independence Day usually lead to a boost of 20 to 30 percent in local expenditures, notably within the hospitality and retail industries. Areas popular for tourism, like the Dead Sea and Petra, have seen increased hotel bookings. These establishments are offering exclusive holiday deals aimed at drawing in families and domestic tourists.
This year seems more robust compared to the previous one,” stated Mohammed Dmour, who works at a nearby hotel. “We’re nearly fully reserved now. Everyone appears keen on traveling and celebrating domestically.
Economists view these surges in activity as evidence of untapped potential in Jordan’s domestic economy. “Independence Day demonstrates how national pride can drive internal markets,” said economist Waseem Hussein. “With the right support mechanisms, small businesses can translate short-term gains into sustained growth.”
Street vendors are also capitalising on the festive atmosphere, setting up roadside stalls and roaming neighbourhoods to sell Jordanian flags, scarves, and patriotic merchandise.
As Jordanian cities and towns burst with melodies, family gatherings, and vibrant national colors, the country celebrates its 79th Independence Day. This occasion serves not just as a time for reflecting on history but also highlights the significant economic impact of businesses rooted in communal and cultural pride.
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