In an age where anyone with a smartphone can call themselves a travel creator, Max Zaharenkov stands apart.
Not just for his cinematic drone shots or the passport pages inked with 113+ country stamps.
Not just for his 4M+ followers or collaborations with the world’s most luxurious brands.
But because he turned content into legacy — and storytelling into infrastructure.
Based in London, Max has quietly evolved from solo traveler to creative visionary, brand strategist, and multi-venture founder. His name now resonates across boardrooms, beaches, and boutique resorts alike.
“I never wanted to just visit places. I wanted to create something lasting — for myself, for others, for the industry.”
The Early Days: Camera, Curiosity, and Clarity
Max’s journey began like many creators: with a camera, a one-way ticket, and a deep sense of curiosity. But unlike others, he obsessed over quality — framing, pacing, music, movement. He learned not just to shoot, but to tell.
Over time, what started as passion turned into presence. His Instagram reels offered more than escapism. They offered
emotion
— the silence before a glacier calving, the thrill of desert racing, the stillness of a Bhutanese morning.
“My focus was never viral. It was always visceral.”
His content started catching the eyes of high-end hotels, tourism boards, and eventually Fortune 500 brands looking for more than just reach — they wanted depth.
From Creator to Collaborator
Max’s brand collaborations are meticulously crafted. He doesn’t just visit a hotel — he builds a story arc. Whether it’s a four-day shoot in the Maldives, a cinematic campaign for Four Seasons, or a docu-style series for Antarctica21, every project reflects strategy and soul.
“The difference between a post and a campaign is intention. I work with brands that give me trust, not scripts.”
He offers far more than deliverables. His campaigns include:
Voiceover-led reels with narrative structure
- Drone and underwater footage for hotel asset libraries
- ROI-focused reporting tied to real traffic and impressions
- Multi-platform distribution and evergreen case studies
Behind the Lens: The Creative Process
Max’s visual style is unmistakable: slow-motion details, sweeping aerials, warm color grading, and often his own calm narration.
He blends intuition with discipline. Pre-production is mapped to the hour. Story arcs are written on flights. Voiceovers are recorded after deep reflection — not while the camera’s rolling.
“I don’t just show you the view. I show you what it feels like to stand there.”
His toolkit? A Sony A1, a fleet of drones, a GoPro, 360 cams, and a trained eye for light, mood, and motion.
What’s Next for Max Zaharenkov?
The question is no longer
where’s Max going next
— it’s
what is he building next?
His vision includes:
Scaling 971Prod with teams in Dubai, Bali, and LA
- Developing AI avatars and automated content pipelines for creators
- Building a media empire in London and Dubai luxury space
- Creating a signature product line for frequent travelers
“In the next three years, I want to own fewer things, but create more systems. Impact scales better than luggage.”
The Legacy of Presence
Max Zaharenkov isn’t chasing virality. He’s building trust, systems, and stories that last.
His real superpower? Turning fleeting moments into enduring value — not just for himself, but for an entire ecosystem of brands, creators, and audiences looking for something
real
.
“People ask what I do. The truth is: I design the future I want to live in. One story at a time.”
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