The City of Cape Town has initiated a coat-hanger advertising campaign with the objective of placing this beloved destination directly into the grasp of its tourists.
“These coat-hanger cards, soon to be hanging in accommodation establishments across the metro, are more than a creative idea,” said Alderman James Vos, the city’s mayoral committee member for economic growth. “They are smart, targeted tools that will put Cape Town’s destination and investment features just a click away.”
The double-sided cards feature QR codes that link to
This is Cape Town
, the city’s six-point urban promotion framework, and to
Invest Cape Town,
This highlights the city’s business and investment prospects.
“This is a straightforward and concrete method to connect with both visitors and investors precisely where they are, encouraging them to delve deeper into exploring, investing, and experiencing more of Cape Town,” stated Vos.
He expressed his gratitude to the Federated Hospitality Association of Southern Africa (FEDHASA) for assisting with the distribution of the cards via their network of hospitality service providers.
“This type of collaboration is what enables initiatives like these to make the biggest impact,” he stated.
Lee-Anne Singer, who chairs FEDHASA Cape, stated: “This initiative demonstrates that innovative solutions don’t need to be complex. By reaching out directly to travelers—literally—we’re transforming basic hangers into strong attractions for promoting travel, commerce, and tourism.”
Alderman James Vos, the city’s mayoral committee member responsible for economic development, introduced coat-hanger cards. The image was provided.
FEDHASA is essential for linking public and private entities, and it’s via such partnerships with the City of Cape Town that we truly harness the economic power of the tourism sector, generate employment opportunities, and maintain Cape Town’s prosperity.
The campaign capitalises on the strength of Cape Town’s hospitality sector, as demonstrated by a hotel occupancy rate of 64.6% in April, outstripping the national average of 56.3%.
Cape Town has emerged as a growing center for meetings, conferences, and events. During the 2024/25 fiscal year, the Cape Town & Western Cape Convention Bureau, with support from Wesgro and backing from the city government, successfully won 36 new bids.
Vos said: “These alone are projected to have an economic impact of R745-million and are expected to bring around 27,230 delegates to Cape Town for events through to 2028. These are thousands of professionals from all over the world and with this campaign, we will be able to reveal to them the incredible variety of experiences that our city has to offer.”
As part of Vos’s larger five-pronged plan aimed at enhancing tourism in Cape Town, this initiative is included alongside several others, such as:
1. Landing more flights
2. Hosting additional cruise ships
3. Organizing additional events and conferences
4. Expanding tourism offerings throughout the city
5. Initiating smart marketing initiatives supported by robust conversion tactics
“Tourism isn’t just about travel, it’s a major economic driver,” he said. “For every 100 air arrivals, two jobs are created. That’s why we’re investing in marketing that turns interest into impact, helping local businesses, creating employment, and strengthening our visitor economy.”
He similarly drew attention to various recent initiatives showcasing Cape Town’s biking paths, golfing venues, and sea-related activities.
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Hold on: The goal of CT is to boost tourist spending.
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