I really enjoy my Stanley mugs.
I’ve got one related to travel.
the IceFlow
and another one for home (
the Quencher
).
Certainly, I prefer simplicity. My closet predominantly contains black and white clothing, mirroring the colors of my Stanley Cups—one black and one white. Regardless of what I’m wearing or where I go, my cup always complements my outfit.
In the meantime, I’ve observed that some individuals appear to own an astounding 100 distinct Stanley Cups, each in a different color—perfect for coordinating with their mood, attire, or the season.
Related: The company behind the Stanley Cup faces an issue.
This collector mentality is why numerous enthusiasts are carefully monitoring Stanley’s recent actions.
The company unveiled an initial glimpse of its forthcoming product.
Post Malone collab
, and it’s already igniting discussion on the internet.
Enthusiasts of Stanley’s minimalist, timeless style are not really getting onboard with the daring design of the Post Malone collaborations. Some people are also wondering if the brand is relying excessively on frequent limited-edition drops.
When browsing Reddit, it’s evident that this recent collaboration has sparked considerable discussion — though not all of it is favorable.
Stanley’s Post Malone collaboration ignites online discussion
The latest partnership introduces a special edition 40-ounce Post Malone Quencher adorned with a MultiCam® camouflage pattern highlighted by vivid orange details, complete with a Patriotic Posty Co. keychain.
The individual tumbler has a price tag of $65. An alternative option, costing $75, includes both the tumbler along with a coordinating pouch and belt.
The collection can’t be bought just yet, but it’s already up on Stanley’s website, generating excitement throughout social media platforms.
Responses to the collaboration have been divided. Some users outright reject the design: “Regardless of whether it has the MultiCam pattern or not, I’d never purchase this because I find it unattractive,” according to u/gandalfpr.
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Some people disagreed with the aesthetics for more profound reasons. Certain users went as far as discussing whether the design had political undertones or could be interpreted as subtly promoting MAGA sentiments. “I don’t wish to appear like a Republican or redneck,” remarked u/flowercrownkurama.
Doubts regarding Stanley’s frequent release of exclusive items arose as well. “I believe they are simply pushing the boundaries of our credulity,” commented u/Friendly-Catch-6888.
Nevertheless, not everybody is let down. “It’s incredibly adorable; I could literally pass out from how much I love it!” exclaimed u/burgledhams, indicating that the release still has its admirers.
In 1913, Stanley relies on collaborations to boost expansion.
Whether you love them or despise them, Stanley’s exclusive releases have turned into a major industry.
The firm, established in 1913, experienced significant growth recently due to the high demand for its Quencher tumblers going viral. According to
CNBC
In 2023, Stanley achieved $750 million in sales, which marks an increase from merely $73 million in 2019.
An essential component of that growth strategy involves collaborations.
Through collaborations with influencers and famous personalities, Stanley maintains a high level of excitement and robust demand. A steady influx of fresh designs generates a sense of urgency and appeals to collectors—though this can be tiresome for some loyal customers.
Partnerships have emerged as a vital strategy for maintaining the brand’s relevance and fostering continuous interest.
Nevertheless, as this recent release from Post Malone demonstrates, there’s a delicate balance between captivating consumers and inundating them. Stanley must find the correct equilibrium as they capitalize on their current surge in popularity and confront escalating expectations from their dedicated fan community.
Even though this “Manley Cup,” as u/Sonicorp named it, might not suit my preferences, I’ll be observing from the sidelines—while ensuring I stay properly hydrated, naturally.
Related: Post Malone strikes a deal with Stanley for a signature cup
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