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Recent studies have shown which locations have been the most searched for online over the past year.
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High season equals big crowds…which can often mean the reality of a summer holiday is elbows at dawn for sun loungers, queueing at tourist sights and trying to find a patch of sand on the beach that hasn’t already been snaffled.
How can you address this? Consider avoiding the top tourist spots and instead venture into locations where large groups of travelers won’t be flocking this season.
Studies conducted by a luxury yacht rental business
212 Yachts
Has pinpointed the locations where travel interest has surged most significantly for summer 2025 – as well as those that seem to be flying under the radar.
What leads the chart? Puglia in
Italy
The location expected to experience the highest levels of overcrowding due to tourism during this summer’s peak season is identified here.
Located at the boot’s heel of Italy, this area has solidified its position on the budget airline route map—offering services to both Brindisi and Bari—as well as additional connectivity options.
Its mouthwatering cuisine, magnificent urban centers, and picturesque rural areas alongside coasts.
Although it has gained traction over recent years, it has only lately emerged as a serious competitor to well-loved destinations in the Mediterranean like Greece, Italy, and the Balearic Islands. This year alone, there’s been an astounding 631 percent rise in online inquiries about it.
Opting to save your travel plans for the shoulder season could be a smart choice—and this advice applies equally to the other four locations featured on 212 Yachts’ list of top-searched vacation spots.
The sunniest Croatian island, Hvar, has witnessed an increase in search interest based on the study that analyzed the global monthly search volume over the last year.
The charming island, favored by yacht enthusiasts, has seen an increase of 182 percent compared to last year. Additionally, a picturesque Greek destination — which usually commands higher costs — has been included in the ‘at risk of overtourism’ category.
The searches for Santorini, known for its iconic blue-domed churches, have gone up by 83 percent. Meanwhile, the interest in Spanish summer getaway spots like Barcelona and San Sebastián has risen by 50 percent and 56 percent, respectively.
A representative from the company stated: “Year after year, we observe the same trend—individuals reserve their ideal vacation spot just to reach there and discover it overcrowded, overly expensive, or progressively more constrained.”
‘Overtourism isn’t merely annoying for visitors; it’s also a significant issue for locals and the ecosystem. For this year, consider exploring less popular alternatives that provide equal charm without the turmoil.’
Where should you replace the top searched-for destinations to spend your vacation with fewer crowds?
The label recommends choosing the Cinque Terre area in Italy as an excellent option. Located at the western end of the Italian Riviera, this stunning coastal section lies nestled between Genoa and Pisa.
Cinque Terre (translated as The Five Lands) describes the five fishing villages clinging to a 15-mile stretch of craggy hillside above the Ligurian Sea.
Interestingly, Ibiza appears on the least-searched list — the White Isle saw a 56 percent decrease in searches compared to the prior year.
According to the luxury yacht brand, three other longstanding tourist destinations also performed poorly in searches.
A city break destination like Venice might experience thinner crowds this summer. The Italian lagoon city has seen a decrease of 46 percent and has implemented new visitor fees along with tourism limits as measures.
delayed numerous plans of those intending to visit
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WHERE TO SPEND YOUR SUMMER VACATION AVOIDING LARGE CROWDS
Cinque Terre, Italy
These charming coastal villages along Italy’s Ligurian shore offer hiking trails, picturesque ports, and delicious cuisine – all without the crowds.
Ibiza, Spain
Victimized by its own popularity? Queries about the Balearic island, famous for its nightlife zones, have decreased—indicating that this summer might be an excellent opportunity to visit.
Venice, Italy
The city in Italy has implemented new visitor levies and limits on tourists, causing dismay among many potential visitors.
Lake Como, Italy
Although the center remains quite sought after, Lake Como’s peripheral villages tend to be less bustling, and various other Italian locations are gaining more favor this year.
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